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Spokes Model

A spokesman (spokeswoman or spokesperson) is someone engaged to speak on behalf of others. Who is engaged in creating a positive reaction towards the consumers.
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in communications, and public relations in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages.